Amazon Marketplace & PPC Manager
I manage Amazon like a business, not a dashboard.
Five years running Seller Central and Vendor Central accounts across nine marketplaces. Advertising, inventory, catalog and account health sit with one operator, and every number reported ties back to contribution margin.
Ad spend$57,041
Ad sales$276,646
Return on ad spend4.85×
Per $1 of ad spend$4.85 returned
- Apparel brand
- 5.82×
- Food & Beverage brand
- 5.08×
- Games & Novelty brand
- 4.84×
- Jewelry & Accessories brand
- 4.25×
$10,491 spend$61,110 returned
$13,103 spend$66,578 returned
$11,589 spend$56,043 returned
$21,858 spend$92,915 returned
Advertising return across 4 accounts. Apparel brand: $10,491.30 of ad spend returned $61,110.00 in ad sales, a 5.82 times return. Food & Beverage brand: $13,102.83 of ad spend returned $66,578.15 in ad sales, a 5.08 times return. Games & Novelty brand: $11,588.61 of ad spend returned $56,042.90 in ad sales, a 4.84 times return. Jewelry & Accessories brand: $21,857.85 of ad spend returned $92,915.03 in ad sales, a 4.25 times return. In total, $57,040.59 of ad spend returned $276,646.08 in ad sales.
- USamazon.com
- CAamazon.ca
- MXamazon.com.mx
- UKamazon.co.uk
- DEamazon.de
- FRamazon.fr
- ITamazon.it
- NLamazon.nl
- SEamazon.se
Track recordFive years, nine markets
The numbers behind the pitch.
Every figure on this site is a reported export from an account I managed. Nothing here is modelled, projected or rounded up.
- Years on Amazon
5+
Years on Amazon
Seller Central and Vendor Central
- Accounts managed
26+
Accounts managed
Brands and aggregators
- Marketplaces
9
Marketplaces
North America and Europe
- Quarterly vendor revenue
$1.17M+
Quarterly vendor revenue
Ordered revenue, single account
Selected work4 published
Accounts, and what they actually returned.
Sponsored AdsSponsored Ads · Jewelry
Jewelry & Accessories brand
- Ad sales
- $92,915.03
- ACOS
- 23.52%
- Impressions
- 1,236,219
Vendor CentralVendor Central · Games & Novelty
Games & Novelty brand
- Ordered revenue
- $1,178,834.39
- Ordered units
- 47,284
- Ad ACOS
- 20.68%
Account trajectory
Three months of a Seller Central account under management.
Monthly ordered sales for one Seller Central account over a period in which I handled advertising and catalog operations. Shown as reported account performance, not as an isolated attribution of growth.
Monthly ordered salesMar–May · 3 months
Mar
Apr
May
Mar to May+214%$168,784 → $530,752
| Month | Ordered sales | Change on the previous month |
|---|---|---|
| Mar 2026 | $168,784.15 | First month shown |
| Apr 2026 | $263,917.17 | Up 56.4 percent |
| May 2026 | $530,751.74 | Up 101.1 percent |
Capabilities5 services
What I do, and what usually turns out to be the problem.
Amazon PPC Management
Campaign structure, search-term governance and bid discipline, with the ACOS target derived from your break-even after fees, returns and COGS.
- Campaign architecture rebuild
- Search-term harvesting & negation
- Placement & bid governance
- Budget pacing by margin
Service detail
Amazon Seller Central Management
Catalog, advertising, inventory, pricing, account health and compliance, run by one operator on a fixed weekly cadence.
- Full A-to-Z account management
- Account health & policy compliance
- Catalog & variation structure
- FBA inventory planning
Service detail
Amazon Vendor Central Management
Purchase orders, fill rate, chargebacks, A+ content and Vine, plus reporting that separates ordered revenue from what actually shipped.
- Purchase order management
- Ordered vs shipped reconciliation
- Retail analytics reporting
- A+ content & brand store
Service detail
Amazon Listing Optimization
Indexation checked first, then titles, bullets, backend terms, imagery and A+ content written against the objection that stops the sale.
- Keyword research & indexation audit
- Title, bullet & description rewrite
- Backend search term optimisation
- Image & infographic direction
Service detail
Amazon FBA Management
Restock planning, shipment execution, stock cover modelling and storage fee control, with bids scaled to the cover each ASIN actually has.
- Restock & replenishment planning
- FBA shipment creation & tracking
- Stock cover & runway modelling
- Storage fee & aged inventory control
Service detail
Coverage9 marketplaces
Nine marketplaces, managed as nine different problems.
North America3 markets
- United Statesamazon.com
- Canadaamazon.ca
- Mexicoamazon.com.mx
Europe6 markets
- United Kingdomamazon.co.uk
- Germanyamazon.de
- Franceamazon.fr
- Italyamazon.it
- Netherlandsamazon.nl
- Swedenamazon.se
Marketplaces managed: United States, Canada, Mexico, United Kingdom, Germany, France, Italy, Netherlands, Sweden.
1P vs 3PBoth, in production
Seller Central and Vendor Central are not the same job.
Operators who learned on one and inherit the other tend to reach for levers that do not exist. I have run both.
3PThird-party, you sell to the customer
Seller Central
- You
- Customer
You own the customer transaction and every lever that goes with it. The work is operational breadth: catalog, ads, inventory, pricing and account health all move together, and all of them are yours.
What you control
- Retail price
- Buy Box position
- Inventory placement
- Listing creation
1PFirst-party, you sell to Amazon
Vendor Central
- You
- Amazon
- Customer
Amazon sets retail price and owns the transaction. The work is a wholesale relationship: fill rate, chargebacks, cost negotiation and content, with no option to relist your way out of a weak ASIN.
What you control
- Cost price & terms
- Purchase order acceptance
- Catalog content
- Advertising
Stack9 tools
Tools, grouped by the decision they inform.
Research & keyword intelligence
- Helium 10
- Keyword research, index checks, listing audits
- DataDive
- Keyword gap analysis and reverse-ASIN clustering
- Jungle Scout
- Category demand and competitor benchmarking
Advertising & bid management
- Pacvue
- Enterprise campaign management and dayparting
- Perpetua
- Goal-based automation and budget pacing
- PPC Ninja
- Search-term harvesting and negation workflows
- Xnurta
- Cross-marketplace advertising reporting
Profitability & analytics
- Sellerboard
- True net profit, fee and return reconciliation
- Datarova
- Account-level performance analytics
Team2 operators
Two people on the account, not a rotating pod.
Small enough that the person who reads your search-term report is the person who answers your email about it.
Five years across Seller Central and Vendor Central, 26 accounts and nine marketplaces. Owns the account as one connected P&L: what advertising is allowed to do is decided against stock, margin and catalog health rather than in isolation.
On the account
- Account strategy and P&L ownership
- Vendor Central: purchase orders, fill rate, chargebacks
- Catalog, variations and account health
- Inventory planning against bid strategy
PPC Expert
Talha Rashid
Works the advertising layer day to day: campaign build, search-term governance and bid discipline against the margin targets the account is held to. Also builds the internal tooling that turns raw Amazon exports into decisions.
On the account
- Campaign architecture and match-type structure
- Search-term harvesting and negation
- Placement multipliers and budget pacing
- Reporting and workflow automation
Insights
Insights7 articles
Amazon PPC
What is a good ACOS on Amazon?
There is no universal good ACOS. There is only your break-even ACOS, and almost nobody has calculated theirs.
7 min read
Amazon PPC
ACOS vs TACOS
ACOS judges campaigns. TACOS judges the business. Optimising the first while ignoring the second is how accounts grow advertising sales and lose money.
6 min read
Amazon PPC
Amazon PPC campaign structure
Most underperforming ad accounts are not badly bid. They are structured so that good bidding decisions are impossible to make.
7 min read
Vendor Central
Vendor Central vs Seller Central
In Vendor Central you sell to Amazon. In Seller Central you sell through it. Almost every practical difference follows from that one sentence.
8 min read
Amazon FBA
What an Amazon stockout actually costs
The lost margin on units you could not sell is the smallest part of a stockout. The rank you have to rebuy is the expensive part.
7 min read
Catalog Management
Amazon variation listings
How a variation family is built usually matters more than any individual word on the detail page, and it is the fix most listing audits never mention.
8 min read
Seller Central
Why Amazon accounts stop growing
A brand with a PPC freelancer, a copywriter, a shipping VA and an account-health VA has four competent people and one structural problem.
7 min read
- All insightsRead the index
Taking on new accounts
Start with an account audit.
Send the marketplace, the category and what is currently going wrong. You get a written read on advertising structure, catalog health and the first three things worth changing, before any engagement is discussed.
- Reply
- One working day
- First read
- Free, in writing