About
I am an Amazon Marketplace and PPC Manager working with brands and aggregators across North America and Europe. I take on whole accounts: Seller Central or Vendor Central, advertising, catalog, inventory and account health.
5+
Years on Amazon
Seller Central and Vendor Central
26+
Accounts managed
Brands and aggregators
9
Marketplaces
North America and Europe
$1.17M+
Quarterly vendor revenue
Ordered revenue, single account
Background
I started in 2020, freelancing for independent US brands on Seller Central. Most of that first year was cleanup: listings suppressed for reasons nobody had read, campaigns built by someone who had since left, stock that ran out in week three of a launch. Very little of it was strategy. It was finding out what had already gone wrong, and in what order to fix it.
At Hyperfuture I took over one catalog listed in 14 marketplaces, running up to $10K a month in ad spend. The same ASIN behaved differently in each. What sold in the US stalled in Germany, and when I pulled the search terms German buyers were actually typing, the translated title contained almost none of them. Keyword research stopped being a US-only task for me after that.
At Leads Expert Group I moved to Vendor Central, managing an established motorcycle apparel and leather goods brand in the US. First-party takes away most of the levers I was used to: no retail price, no Buy Box, no relisting your way out of a weak ASIN. What is left is content, fill rate and cost negotiation, so I spent that year getting good at purchase orders and chargeback disputes.
Since late 2024 I have been an Amazon Brand Manager at Swiftstart, where advertising, catalog, inventory, account health and compliance all report into one P&L that I own. Across the four roles: 26 accounts, nine marketplaces, and monthly PPC budgets above $10K on several of them.
What I have ended up good at is the join between those things. Deciding whether to push a product this week means holding stock cover, margin, listing quality and rank in view at once. Split that across four people and the answer arrives a week after it was useful.
These are the positions that occasionally cost me work, and they are the reason the accounts I do take tend to stay.
Accounts almost always arrive with a PPC brief. Often enough the real problem is a variation family that was split years ago and never recombined, or stock cover too thin for any bid to be correct. I would rather say that in week one than bill six months of bid tuning against it.
An improving ACOS next to falling profit is a worse month presented as a better one. I report against contribution margin after fees, returns and storage, and every case study here states its date range and what it does not prove.
Stockouts, suppressions and account health notices undo more performance than any bidding strategy creates. Most of my week is the same unremarkable checks in the same order, which is what keeps the interesting problems rare.
When a tool stops short and the gap turns into recurring manual work, I write something to cover it. Bulk file validation, search-term triage, margin joined to campaign data. A few hours once, instead of the same hour every week.
Small enough that the person who reads your search-term report is the person who answers your email about it.
Five years across Seller Central and Vendor Central, 26 accounts and nine marketplaces. Owns the account as one connected P&L: what advertising is allowed to do is decided against stock, margin and catalog health rather than in isolation.
On the account
PPC Expert
Works the advertising layer day to day: campaign build, search-term governance and bid discipline against the margin targets the account is held to. Also builds the internal tooling that turns raw Amazon exports into decisions.
On the account
AI in the workflow
Every tool above answers the question it was built for. The cost of running an account is everything in between, and that is the work that gets skipped in a busy week.
Structure, bid ceilings and negation conflicts are validated first, so a bad row is caught in seconds rather than in next month’s spend.
Reports are parsed against margin thresholds and clustered by intent, so the morning starts with a shortlist, not a 40,000-row export.
Fees, storage and returns are merged with campaign performance, so a target ACOS reflects contribution margin per ASIN.
Titles, bullets and A+ content are diffed across marketplaces on a schedule. Suppressions surface the day they happen.
The judgement stays mine; the retyping does not. None of this replaces an operator. It removes the excuse for a decision to go unmade because the data was inconvenient to assemble.
North America and Europe, each treated as its own search market, not a translated copy of amazon.com.
Marketplaces managed: United States, Canada, Mexico, United Kingdom, Germany, France, Italy, Netherlands, Sweden.
Taking on new accounts
If you are running an Amazon account that has stopped compounding, the fastest useful thing is usually an outside read on where the constraint actually is.